National Cereal Day
It’s a real day, and it’s out of control.
#CereALL 2017
Other than a few low-effort social posts, National Cereal Day was largely ignored until 2017. Post Consumer Brands wanted a fun way to celebrate their entire portfolio, and #CereALL was born. The music video completely destroyed the competition, garnering more views and impressions than the efforts of General Mills and Kelloggs combined.
Music and lyrics written, produced, and performed by Casey Nelson. Video directed by Brian Slater.
Breakfast’s Greatest Hits
How do you top a smashing success? With a Greatest Hits album, of course! “Breakfast’s Greatest Hits” is a fake infomercial for a fake album featuring songs about real Post cereals. The video even included a working 1-800 number with an unexpected message (still in operation as of this writing, give it a call!). Once again, Post completely dominated National Cereal Day.
Music and lyrics by Casey Nelson, Brian Slater, and NoWare Media. Video directed by Brian Slater.